Organizational Uses

Organization Uses

It seems like more and more organizations are using social media in many different facets. When used properly, Social Media can be so beneficial within these organizations because man people can see and be aware about what is going on within organizations. As more platforms are being created, it just creates more avenues for organizations to use and benefit from.

Today I want to focus on two main kinds of organizations, Politics and Religion. These two are very applicable to me because I regularly am involved with these kind of organization’s social media platforms and find them very important.

Specifically with politics, I want to talk about something that I am currently heavily involved with. I am an intern for Senator Mike Lee, it is an exciting time of year to be involved with politics. As most of you are probably aware, yesterday was Neighborhood Caucus, a very important night for politics not only nationally but also local here within Utah.

I have been working on Senator Lee’s campaign team for seven months now and it has been exciting and very much immersed within social media and it has proved to be very beneficial within our campaign. We do so much on social media. We use it to spread awareness of Senator Lee’s platforms and the things he stands for. We use it a lot to spread awareness and invite others to come to events hosted by Senator Lee. Just this last weekend, we had a political rally in which Ted Cruz, Glen Beck and Carly Fiorina. We had this rally planned weeks in advance, but just shortly before we learned that we would have these guests there in support of Senator Lee. With a very short amount of time we did all we could to let this news spread, and it did like wildfire. People were very excited to have these individuals here in Utah and were excited for the opportunity to hear them speak. The event continued to build momentum as we posted it all over the web, mainly focusing on our Facebook event. Our event got shared so much, that we had so many people say they were “attending”, that we had to change the location of our venue so that we could have more room.  

Senator Mike Lee Campaign Kick Off Facebook Event 

It seems this election campaign, that more and more candidates are using social media to build awareness and to support their campaigns. It seems like I can’t even log onto Facebook without being overwhelmed with all the sponsored adds from different candidates. Those adds plus all of my friends political posts has been a little overwhelming, to say the least. Mike Lee is very active on his official Facebook page as well as his Instagram account, he uses as a great tool to reach out to his supporters and build awareness. It is very evident that Social Media has and will continue to play a large role in this years policical race. 

This blog talked a lot about that.

I also wanted to stake time to focus on Religious organizations:

I love how the Church of Jesus Christ of Latter-day Saints uses social media to raise awareness and to share their beliefs in a non-threatening way. I think it is so cool how the church is adapting and using this tool to get themselves out there. For instance, I love the holiday videos that the church has been producing; they seem to spread like wild fire across my social media platforms. It is great to see something so uplifting on my news feed when I am often surrounded with negative political views or terrorist attacks. It allows us to spread goodness instead of negativity and hate. 

Hallelujah video