Wednesday, March 2, 2016

Online Reputation

Rachael Fresh
Rachael Fresh aka Frosty Fresh, fresh_collective, and rach_is_fresh
Rachael is an avid social media user, using multiple platforms to share her passions and interests with family, friends, and associates. She uses a wide variety of platforms but mostly Facebook, Twitter and Instagram. She was pretty easy to find online, once I filtered through all the Rachel Ray stuff. ;)

It was pretty easy to dig up stuff on Rachael. I won’t say it was easy to dig up “dirt” on her because really I couldn’t find anything negative about her. Rachael is always about posting positive and upbeat things on her social media platforms. She has a story to tell and it’s a great one at that! It was very easy to find out stuff about her online, I was even able to find her phone number on Facebook, which was a little surprising to me. (It made me wonder if my phone number was listed on my Facebook.)

Rachael is a Utah State University student majoring in Communications. She is from Syracuse, Utah and graduated from Clearfield High School in 2013. She is very passionate about Utah State University, her family, friends, and religion among many other things. She currently works at University Inn & Conference Center as a Youth Programs Assistant Coordinator. Her birthday is coming up in just a couple weeks, March 24th.. so make sure to wish her the happiest of birthdays then!

I noticed about Rachael’s social media use is that she uses her platforms as avenues by which she can share her passions and raise awareness for different interests in her life. She uses her networks and connections to talk about the things she loves, which I think is great because you can feel her enthusiasm for these topics as you go through her social medias. 

It is very apparent from Rachael's posts that her family is very important to her! She posts a lot about experiences with them and the gratitude she has for them. She has a lot of love for her family and considers those relationships of the utmost importance. 
One major pattern I noticed that Rachael uses multiple platforms to share and post about her religious beliefs. She is a member of the Church of Jesus Christ of Latter-day Saints and uses social media to share her beliefs in a non-threatening and refreshing way. It was nice to see something so positive on social media, when often we can be overwhelmed with negative posts. It was uplifting to see someone post so positively about something that they treasure so much! She is evident in her posts and the feedback that she gets from her followers that she is strong in her faith and an example to many.

Rachael also uses social media to post about social events and happenings at Utah State University. It is very apparent that she is very involved here on Utah State Campus. Rachael was recently elected as Utah State University Association Alumni VP. Social Media played a huge role in Rachael's election campaign as she used it to share her platform, to raise awareness and to build support. It was a great use of resources and seemed to be very beneficial on behalf of her election. Her election was widely spread through social media with her great hastag “#GetFresh”. She used her social media platforms in a very beneficial way during her campaign.


Rachael also uses her social medias to connect with friends/family and to share memories. Social Media can be a great outlet for documenting events with friends and family and Rachael does this quite often. It was fun to see her life and story unfold through her posts, statuses and pictures. Her posts cover a wide variety of emotion from joy, surprise, love and even moments of sadness, this it easier for her followers to connect and relate with her.

I think that Rachael uses her social media platforms very effectively and professionally. She uses them to connect with loved ones, share her experiences and to benefit the organizations she is involved with! I think she should be named the Queen of Social Media.

#GetFresh
p.s Rachael, thanks for making it so fun to creep on you for the last week or so <3

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