Monday, April 25, 2016

New Technologies



Remember the good ole days when you were the coolest kid on the block if you had a Tamagotchi or the new Pokemon Gameboy game? In the last decade technology has rapidly changed into something completely different than the norm a couple years ago. 

Every – single – day something new and improved is produced and we as consumers have to do our best to keep up. I remember the first cell phone I got 9 years ago, it was a measly little flip phone that took the most pixilated pictures that are probably unrecognizable today. But for me it was everything. Today I look around at all the new technologies the world has to offer and it is quite overwhelming.
This new technology is affecting every facet of our lives, including our use of Social Media. As I was researching and jumping around from blog to blog I was able to find some exciting information about up and coming new technologies and how they will be affecting our world and the way we do social media. Here are a few things I discovered:

Do you ever have those days at the end of the month when you’ve got the text you’re your phone provider that you have used 99.99997% of your data for the month – but you’ve still got 4 days left in the month. If you’re anything like me, you about want to shout hallelujah when you see the “free wifi” sign at your local McDonalds. Soon internet will be available EVERYWHERE! 
Check out this blog to read more
 "We are on the verge of the “internet of everywhere”. It will be far more democratic: accessible to everyone, rich and poor. The excitement of the internet of things will be a small footnote in history as the internet of everywhere becomes our reality. Do you remember the old movie, Minority Report, with Tom Cruise? Ultra cheap, internet-enabled solar-powered screens that display in HDTV resolution will be on bus stops, in shopping centers, at tables in restaurants – all operating on a centralized advertising model. Gone are the days of the static acetate poster on the wall of a shopping mall. And finally, since these HD monitors have beacons, they will dynamically change content as your phone passes by, telling the monitor all your preferences. Yobie Benjamin, COO of Avegant"


According to this blog – soon we could be “sharing” our phones, and just about everything else. http://techcrunch.com/2015/11/15/what-technology-will-look-like-in-five-years/
"Revised Notions Of Ownership: Think of the things you use every day: your smart phone, your computer, your desk and so on. You own most — if not all — of those things. However, in the future, you’ll probably share most of them. We’ve recently seen a huge rise in the sharing economy; not only can you stay in someone else’s house via Airbnb, but you can sail in someone else’s boat through Sailo, fly in someone else’s private plane via OpenAirplane and go snowboarding with someone’s else’s board via Spinlister. This is only the first wave. Major players like Google, Apple and Uber are developing car technology so that, in five years, rather than driving to the office in a car you own, you’ll drive to work in a car you ordered on your cell phone that morning. If you wanted, you could drive a different make and model every day."

I found this awesome BLOG POST on Network World, which discussed 10 new technologies that will be surfacing in the next ten years. While each one of these inventions is diverse, I think that they each will play a role in the world of social media. Some of the technologies this blog discusses are a “zettaflood of data” available to users, an increased amount of data will live or pass through the cloud – up to 1/3, it discussed how smaller the world is getting because of our ability to talk with anyone anywhere around the world, as well as the discussion of “human or borg”. It’s a crazy world we are living in and so much is going on around us. New technologies are being developed every day – these technologies are ever changing the way we live, communication and socialize on the web.

Be prepared – a lot is coming!

Tuesday, April 19, 2016

Stand-alone Mobile Apps versus Internet Browser Apps


No matter what you want to do, there is more than likely an app for that! As I look around me in class or on the bus I am surrounded with smart phone users. If you just so happen to see a flip phone, you almost have a sense to tell them they should appear on The Antic Roadshow with that thing. With so many smart phone users, more and more of us are using apps and downloading new ones daily. I don’t think I go a single week without hearing about some cool new app I need to download and try!
App creators are so creative and thinking up apps to fix or help with every facet of our lives.
I found this awesome blog written by Jerin Mathew last year that got into the nitty gritty details of just how many apps are being created currently. In his posted he stated:
  • “Developers are currently submitting more than 1,000 apps to Apple's App Store per day, according to data compiled by Pocketgamer.biz.
  • There are a total of 1.9 million apps seen in the US App Store, out of which 1.7 million are currently available for download.
  • About 73% of the apps and games are free. The paid apps have an average price of $1.27, while paid games are priced at an average of $0.63.”
Check out his blog to read more about these statics! CHECK OUT THE BLOG HERE!
In regards to Stand Alone Mobile apps verse Internet Browser Apps I generally always use the Stand Alone Mobile Apps. They are generally faster and better equipped to do the kind of things that I want to do on these social media platforms. Using the Internet Browser can often make the platforms look chunky and messy and it is not fun or easy to manage my way through them.

I found a blog written by Priya Viswanathan a Mobile Devices Expert where she discussed the Pros and Cons of Native Apps and Mobile Web Apps
In this article she brings a lot of really important information forward that is important to consider when trying to decide what you like and what you are going to use.
She said some things to consider:
 "In order to decide if you want to develop a native app of Web app, you need to consider the following points:
·  How important speed and performance would be, to you
·  If you would like your app to include any device-specific features
·  If you want your app to be Internet-enabled
·  If you want your app to support multiple mobile platforms and devices and if yes, how many
·  Your budget, vs. the estimated cost of developing your app
·  If you would like to monetize your app in the future"
Check out her awesome blog to read more on the pros and cons!!


Sources Used:
 http://www.ibtimes.co.uk/apple-app-store-growing-by-over-1000-apps-per-day-1504801
 http://mobiledevices.about.com/od/additionalresources/qt/The-Pros-And-Cons-Of-Native-Apps-And-Mobile-Web-Apps.htm

Monday, April 11, 2016

Viral Videos


Every time I get together with my friends we end up passing around our phones for a good half an hour just sharing and showing each other our favorite viral videos we’re currently obsessed with. Whether on my Facebook or Twitter feed, it is evident that videos are a large part of social media posting nowadays. Many one hit wonders, and slightly “famous” people have come about because of these videos, some even end up on the Ellen Degeneres show where they get more publicity than they could have ever imagined.

Video sharing platforms like YouTube and Vine make it so easy to share videos. With one little click of the button, we can share a video and open up it’s possible views tremendously so that more and more people can see it. Platforms are making it easier and easier to share, comment or like videos, which eventually cause them to go viral and cause more and more interactions. Just as a I scroll down my Facebook feed, it continually shows me how often my friends share a common video.

This BLOG blog had some tips for anyone interested in getting their videos public and viral. Go check it out to see their awesome ideas and tips.
1. Create short, high-quality videos.
2. Place keywords in your video's title and description
3. Become you own salesperson.
4. Make it easy for others to do the work.
(Check out the link to find out more details on each tip!)

This other article I read was a little more upfront and raw about the fact that getting your video to go viral is “often a crapshoot”, meaning there isn’t much science behind. Because of “dumb algorithms”, as he calls them- getting a viral video is more up to luck than anything. However at the end of his tangent, he also did leave his readers with some tips on how to improve the reach of your videos. 
Check out this ARTICLE to see what he has to say:
1. When the YouTube video launches, there should be a lot of activity that occurs as soon as it goes live.
2. Get your friends to share it on Facebook and blog about it (the other social networks really don't matter, as far as I can tell at this point in time).
3. Get the press / blogs to write and link or embed the video
4. Get as many people as you can, through whatever means necessary, to watch the video and leave a comment.

No matter what you’re sharing, it can go a long way if you get your friends and networking involved to share and build it up! Whether it’s Vlogs, Funny Family Videos or anything thing else share share share – and maybe one day, you’ll go viral!



 http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=11836

 https://www.quora.com/Clever-ways-to-make-your-YouTube-video-go-viral

Tuesday, April 5, 2016

Search Engine Optimization


GEOTAGGING: to geotag or not to geotag.

Okay first off.. what is it? I found a great definition on this site : GEO-TAG
 It said: "As its name implies, geotagging involves "tagging" a geographical location to something like a status update, a tweet, a photo or something else you post online. It's particularly useful because a lot of people now share content on their favorite social networks via their smart phones or tablet computers while on the go, so they're not always in one specific location all the time like we used to be back in the day when we could only access the web from a desktop computer"

This post was very useful in giving it’s readers very specific directions as to how to best “geotag” your posts across several social media platforms, namely Facebook, Instagram, Twitter, Vine and Snapchat. It would appear more and more platforms are giving it’s users opportunities to tag their location because—well.. they want to. It is becoming ever more popular to let your viewers see where you are at, whether it is the hole in the wall restaurant you and your boyfriend love, your local hockey game or checking in at Grandma’s. We as social media users like to know where other people are at, and we like when other people know where we are.

This post covered a lot of the Perks of Geotagging:
Geotagging is a great way keep your social media use and pictures organized by location. It is becoming ever more popular to “share your location” or “check in” so everyone can see what you are up to. It’s a great way to let your followers see your fun night out on the town or out vacationing.
While it is fun to see how many “likes” you can give on your post of you checking in on your week long vacation in Mexico, statistics show and many articles I came across that doing this is a very bad idea. Social Media stalkers and thieves are known for getting tips from social medias. So be careful what you post, because you never know who may see

Be Cautious Geotagging
When you geotag a picture, viewers can find out your current location, your location history and where your picture was taken. That is a lot of info that you are often letting strangers see, without even knowing it. If this kind of freaks you out, consider turning off location services on some location sharing apps. Find the location sharing settings on your smart phone and turn off the ones that you think might pose a personal safety risk. You can always turn them back on later if you want to. Most smart phones will let you turn off location sharing for individual apps as an alternative to turning them off globally.

Links Used:
 http://webtrends.about.com/od/glossary/a/what-geotagging.htm

  http://www.makeuseof.com/tag/geotagging-photos-start-right-now/

 http://netsecurity.about.com/od/securityadvisorie1/a/Why-Stalkers-Love-Your-Geotags.htm